SEO focuses on optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords. This involves on-page optimization (e.g., meta tags, content), off-page optimization (e.g., backlinks), and technical SEO (e.g., site speed, mobile-friendliness). The goal is to drive organic (non-paid) traffic to the website.
SMM involves promoting a brand, product, or service on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. This includes creating and sharing content, running paid ads, engaging with followers, and analyzing performance metrics to build brand awareness and foster customer relationships.
PPC is a paid advertising model where businesses pay each time a user clicks on their ad. Common platforms for PPC include Google Ads, Bing Ads, and social media platforms like Facebook and LinkedIn. PPC campaigns are highly targeted and can deliver immediate results, making them ideal for driving traffic and generating leads.
Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. This can include blog posts, videos, infographics, eBooks, and more. The goal is to educate, entertain, or inspire the audience, ultimately driving conversions and building brand loyalty.
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